Riley Marketing · The marketing agency for UK trades

The marketing agency for trades. One fixed fee a month.

More calls, more quotes, more booked jobs, month after month. A website that gets you found, Google reviews that collect themselves, a missed call text back so you never lose a lead to the next firm, and a CRM to run it all from your phone. All built up front, free. Then one flat fee that covers the lot.

Book a 30 minute call See what's included
Nothing to pay up front Unlimited revisions Cancel any time
Leads this month 4
+0% vs 6 months ago
Who we help

A marketing agency for trades and local service businesses that want the phone to ring.

Riley Marketing is a marketing agency that only works with trades. Not restaurants, not software, not fashion brands. If you turn up in a van and do a job well, we know how to get you more of them. One van or twenty, local or national.

Everything under one roof Websites for tradesLocal SEOGoogle AdsFacebook AdsInstagram AdsReview automationMissed call text backCRM & quoting
On the tools

While you are on the job, the system is answering the phone, collecting the reviews and sending the quotes.

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Why Riley Marketing

Why trades choose Riley Marketing as their marketing agency

Most agencies sell you hours. We build trades marketing systems that actually work, then run them for you.

We only do trades

Every site we build, every ad we run and every review we collect is for a trade or local service business. We know what a plumber's customer searches for at 7am with no hot water, and we build for that.

One fixed fee, nothing up front

No £3,000 website invoice, no retainer that creeps up, no hourly rate. Everything is built before you pay a penny, then it is one flat monthly fee for the lot. Cancel any time.

Built for lead generation, not for looking pretty

Ten years of search and lead generation behind every decision. Your site is built to rank, your Google listing is built to be picked, and every lead is caught, texted and tracked so none slip through.

You deal with the founder

No account managers, no juniors, no ticket queue. Tom builds it, Tom runs it, and Tom answers the phone. You will always know exactly who is looking after your marketing.

How the system works

How our marketing system for trades works: one call becomes a job, one job becomes a review, one review brings the next call

This is the loop that runs in the background while you are on the tools. Watch it go round.

01

Customer searches

"Roofer near me". Your site and Google listing show up with 5 star reviews beside them.

02

They call. You miss it.

You are mid-job. Normally this is where the lead rings the next company.

03

Text goes out instantly

"Sorry I missed you, I'm on a job, I'll call you back shortly." They wait for you instead.

04

Job booked and done

You ring back, quote it, win it, do the work. Business as usual.

05

Review request sent

The system asks for a Google review for you, at the right moment, with a one tap link.

06

You climb Google

More reviews lift your ranking. More ranking means more searches land on you. Back to step one.

Review automation, explained

You do the job. The reviews collect themselves.

Most trades do great work and never ask for the review. Not because they do not want it, because they are already on to the next job. So we ask for you, every time, in your name.

Week one: we reactivate your old customersGive us your past customer list and we message them for you. Most trades get their first 10 to 15 reviews before the website is even live.
Every job after that: automaticMark a job done in your CRM, or connect your invoicing app, and the request goes out by text and email, worded the way you talk.
New reviews land on your website tooEvery review is pulled through to your site automatically, so the people who find you on Google see the same proof the people who find you on Maps do.
Get my reviews running
Quotes that win the job

Send the most professional quote in town, from your phone

Most trades send a number in a text or a PDF nobody opens. Ours send a branded quote page on your own web address, and it converts because it looks like the work you actually do.

See the CRM and quoting system
Really high end, beautiful imageryA full width gallery of your best finished jobs, right at the top. The customer sees the kitchen, the roof, the driveway they are about to get.
All your reviews on itEvery Google review you have collected sits under the price, so the customer is reading what your last fifty clients said while they decide.
A full price breakdown and one tap to acceptClear line items, your terms, your guarantee, and an accept button. You get a notification the moment they say yes.
Built to convertIt is a landing page for one customer. Sent from the CRM in under a minute, on your domain, and it looks like you charge what you are worth.
What changes

More reviews. More rankings. More work.

The three feed each other. Reviews lift your ranking, ranking brings the calls, the calls become jobs, and every job becomes another review.

More Google reviews
12
S
Sarah M. · 2 days ago Turned up on time, tidy job, fair price. Already recommended to my neighbour.
J
James T. · 5 days ago Quoted same day and the work was done within the week. Spot on.
L
Lisa R. · 1 week ago Really professional from first call to finish. Would use again.
Higher Google rankings
1
2
3Your businessClimbing
Service and town pages, reviews and a tuned Google Business Profile all push you up the map
More booked work
This month 3 jobs
Job booked Quote sent
Calls, forms and text backs all land in one place
Real jobs, real trades

Built for the trades who turn up, do it properly and want the work to match.

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Getting started

A trades marketing system you can set and forget

You are busy doing the job. The marketing should run in the background and just keep the phone ringing. That is the whole point.

01

Book a 30 minute call

A live video call with Tom. We talk about your trade, your area, the jobs you want more of and what you want the site to look like.

02

We build it all up front

Website, review automation and missed call text back, all set up before you pay a penny. Revise it as many times as you like.

03

It runs. You work.

Reviews come in, rankings climb, missed calls get answered by text. We keep the site updated and send you a simple monthly summary.

Tom Riley at his desk
10 years in search and lead generation
Who we are

I'm Tom. I build marketing systems for trades that actually work.

I do not build websites. I build systems: the site, the reviews, the missed call text back and the CRM wired together so the jobs keep coming without you touching it. Ten years in search and lead generation, from one van operations to national brands, and Riley Marketing is the bit I enjoy most.

You will deal with me directly. No account managers, no hand offs, no waiting a week for a reply.

Book a call with Tom More about the founder
The evidence · What clients say

What trades say about Riley Marketing

"Tom is an expert in search. He rebuilt our website and I love it. It converts great. We compete nationally and I recommend him to everyone without hesitation."
S Steve MasseyDirector, Anglia Decor · Essex
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S Shaun LewisSET Building & Brickwork · Leigh-on-Sea